Welcome to the new year! This content marketing round up is full of insight and all around content goodness for you to devour. First up is a good story on some common social media myths you should be watching out for in this new year:
As a small business owner or entrepreneur, you know the sales and marketing landscape has changed dramatically over the past 10 years. For example, 10 years ago “Social media” didn’t even exist! But now, it can be one of the most effective methods to …… 8 Terrible Social Media Myths to Avoid in 2015
Want to know where the minds of today’s marketers are heading? A recent study breaks down where marketing and advertising spend is heading…
In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing areas: technology, data, content research …… Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
A bit outside of content but an important topic that should be on your radar: the internet of things. Don’t think it won’t effect your business or industry? This might just be the year it truly takes off and becomes just as standard as social or mobile:
That scenario is fictional but not far from reality. With technological advances, we’re entering the next Industrial Revolution, and it will have profound effects on B2C and B2B marketers. The Internet of Things (IoT) is the next big thing. What exactly is …… In the Internet of Things, Will You Be a Leader or a Follower?
Ever wonder how long it takes companies to plan for a Twitter or a Facebook update? eMarketer has some interesting numbers on social media…
eMarketer estimates that this year, nearly 85% of US companies with 100 or more employees will use Facebook for marketing purposes, and just under two-thirds will use Twitter. Those using one or both of the platforms to distribute content lay out their …… How Long Does It Take to Plan Facebook, Twitter Content?
Finally, short of ideas for content to create? Use these five as a starting point…
In January 2015, ecommerce content marketers can use infographics, animation, videos, podcasts, and national holidays to connect with potential customers.
Content marketing is the art and science, if you will, of creating, publishing, and distributing content — blog posts, photographs, images, videos, or similar — to attract, engage, or retain customers.
What follows are five ideas for how you might use content marketing in January 2015.
1. Create an Infographic
2. A How-to Article with GIFs
3. Entertaining Videos
4. Martin Luther King, Jr. Day
5. Start a Podcast 5 Content Marketing Ideas for January 2015 | Practical Ecommerce
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