Most/Least Effective Content, Persona’s, Influencer Marketing, Plus Stats - This Weeks Top Infographics

It’s been a great week for content marketing infographics. ON deck today we have images that help you understand how to create content, what is most effective, and other spot on tips to get your content rolling.

There’s one reason why we share these each and every week. It helps spurs your mind for new ideas on how you might implement content marketing in your own business. Often time all you need is a spark of a thought that moves you in a direction. Use these infographics to spur you into action to create some really great content.

First up, we have a comparision between the lease and most effective B2B content for marketers:

Next, if you’re embarking on creating content you’ve probably heard that creating personas is important. This next infographic provides personas in a nutshell:

Do blogs influence purchases? Does content influence purchases? This infographic provides some details on influencer marketing:

Are you looking to grow your business? Are you looking to increase sales? Content marketing provides on tool to do just that.

On caveat though, content marketing isn’t as immediate as other forms of advertising executed correctly. For instance, within a few hours setup a highly effective PPC campaign with intent based keywords and convert. With content marketing those same results are not immediate but are highly effective executed over time:

If you’re creating content then you’re looking for ways to ensure you’re getting a high ROI. Here’s how to get the biggest return on your content marketing:

Still not confused? Here’s some stats on getting on board with content marketing: