Live Blogging Tips, Millienials, Content Culture, Is it King? :: Content Marketing EP02

Another awesome content marketing episode. Today we cover tips on getting real time content, expert advice, real world advice on how to get email subscribers, millenial marketing, and share a video asking if content marketing is still king.

First up, here’s some tips on how to implement a strategy called live blogging. Maybe you’re attending an event or watching an presentation- follow these tips to make the most of your time:

http://www.searchenginejournal.com/3-ways-real-time-live-blogging-can-triple-traffic/144255/The benefit of live-blogging is getting in front of an audience that is already online and engaged, spreading your content to a wider audience, faster. 3 Ways Real-Time Live Blogging Can Triple Your Traffic by @KatyKatzTX

 

Who doesn’t like bit size advice? Here’s 19 quick pieces of advice from marketing experts:

http://www.searchenginejournal.com/19-brilliant-one-sentence-pieces-expert-marketing-advice/144031/Where do you find your favorite marketing advice and inspiration (besides right here at Search Engine Journal)? We’ll they’ve put together a good list of 19 pieces of advice all condensed down itno one sentance… 19 Brilliant, One-Sentence Pieces of Expert Marketing Advice by @LarryKim

Sometimes just getting started is the hardest thing. When it comes to getting subscribers those first 100 can be a grind. Here’s tips on the easy way to getting your first 100 subscribers:

If you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative—by a lot. I mention it fairly often, so you might already know that. But then why haven’t you started? Or if you have started, why aren’t you getting great [click to continue 6 Steps to Your First 100 Email Subscribers (The Easy Way)

PR Daily shares why PR and content marketing are a match:

Millennials are the rising generation, now is the time to craft messaging and outreach to this group. Here’s how to get your message out:

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11545852The rising generation of millienials are increasingly becoming the next core consumers to reach. So how do you reach this group? Are there any tips that you can put into action that will help you engage? A technology entrepreneur by background will share how you can Gett the message out to millennials

Oftentimes to implement a high value content marketing strategy there has to be buying and a team approach. Here’s how to create an internal culture around creating content and executing a plan:

http://marketingland.com/8-ways-boost-internal-culture-content-marketing-151228Not only do leaders need to fully understand and buy into the paradigm of content marketing, but they can lead by example. Those who pitch in to create content can boost thought leadership externally but also encourage other content creators internally 8 Ways To Boost Your Internal Culture Of Content Marketing

Writing for most people is tough. With these tips you’ll be writing like the wind:

For newcomers to the industry, learning how to be a successful content marketer requires both an understanding of how to develop a strategy and strong written communication skills. In this post, I’ll offer content writing tips for writers and non Content Writing Tips for Non-Writers: How to Write Like the Wind

Another big issue most people have is setting aside time for creating content. Don’t think you have time? Here’s how to always make time for content creation:

https://tech.co/content-creation-priorities-2015-11In most cases, I write content on the Greenbaum Digital blog, publish posts on LinkedIn, and here on Tech Cocktail. I do this because I want to be viewed as a thought leader in my industry, I want to share knowledge and tips with fellow marketers, and Always Make Time for Content Creation

 

We came across this video from Marco Moeschter. Just coming back from a conference he asks whether or not content marketing is still king? It’s worth pondering as the market for content, branded content, curation, etc. starts to mature:

Going forward we are going to end our episodes with one or two stories that fall outside of content marketing but are worth a read. Have you ever wondered why the Golden Gate Bridge is orange?

http://www.fastcodesign.com/3053575/why-the-golden-gate-bridge-is-orangeDave Eggers partners with illustrator Tucker Nichols on a new children’s book detailing the Golden Gate Bridge’s surprising color history.Imagine this: It’s 1933 and construction has begun on the world’s longest and tallest suspension bridge over the Golden Gate Strait, the entrance to the San Francisco Bay. Years of planning, rigorous engineering, and debate have gone into the design. The 80 miles of galvanized steel needed for the two main towers of the bridge have been ordered, as well as the 1.2 million steel rivets that will hold the bridge together. Workers have started to plunge the towers into the foundation in the sea floor, and yet, there’s one important detail still missing. The color.Read Full Story Why The Golden Gate Bridge Is Orange